MediaBük provides a perfect way to shorten the time during a sales cycle and close more deals. For example, imagine this scenario: A roofing company sends a representative to a home to give a free estimate. During the time the representative is performing an inspection and taking measurements, there is a perfect opportunity for the homeowner to view a MediaBük with an educational and very persuasive video about the quality and service the roofing company provides. Then, when the homeowner and representative reconvene, the video would have already instilled more awareness and trust. At which point, making the sale will be much easier.